“If I wait for something here, I may lose something better over there.”

— Edward Weston

“A Holga Camera is a study in plastic imperfection, and to use it is an exercise in breaking free from dependence on technology, precision, and uber-sharpness. The slight softness of the images, uncontrollable vignetting and peculiar light leaks create a partnership between you and your Holga. These “flaws”, accompanied by your creative choices, result in a quasi-serendipitous form of art. A Holga stretches our visual perception. Using a Holga adds another facet to the way we see the world. We notice more things, and thus we examine and evaluate their status. A Holga is an educator teaching us a new visual vocabulary with which to describe out world. A Holga is a rule breaker. To use a Holga is to utterly change the terms of reference most people use to interpret Photography.”

— The Holga Credo, from the box of the Holga 120WPC Wide Pinhole Camera